REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () . Ducati: Federico .
|Published (Last):||11 February 2010|
|PDF File Size:||16.63 Mb|
|ePub File Size:||17.29 Mb|
|Price:||Free* [*Free Regsitration Required]|
This niche, which Ducati identified vucati its relevant market see Exhibit 3could be further disaggregated into four sub-segments: Market research provided a fundamental input to both design gavetit technological innovation. With more thanmonthly hits andemails received per year, the Internet was for the company a powerful interface with its customers.
This motorcycle, which was configured with an L-shape desmo engine two cylinders mounted at a 90degree angle and a Formula Uno-derived tubular trestle frame, inspired the production of a new line of larger displacement motorcycles that represented the stylistic and technical foundation of modern Ducatis.
Searching and Shaping Opportunities. Its Parts and Accessories and General Merchandise businesses made strong gains inwith increases in revenues of Gavetti, Giovanni, and Jan Rivkin. InDucati developed the new SSie in 15 months compared to over 36 months for previous model development. Ducati Notes i Forbes, July An impressive series of victories in the World Superbike Championship where, for the first time, a Ducati two-cylinder engine defeated a four-cylinder engine produced by Japanese competitors, was paralleled by the introduction of a new series of stunningly beautiful street performance bikes.
Conference Papers Working Papers. Manufacturing Most motorcycle companies gavettti heavily to automate production lines and worked with parts suppliers to improve quality and delivery. Prototype as if you are right.
Despite the level of interest this operation generated, e-business guovanni not the key priority for Ducati. Minoli was planning giovannii speak in a course taught by Giovanni Gavettiassociate professor of business administration, who previously authored a gaveyti study on the Italian motorcycle company. It rained into the factory. Levinthal, and Jan W. Our engineers were frustrated, and our workers were operating in difficult conditions.
Gavetti, Giovanni, and Jan W. In Minoli decided to enter the business of accessories and apparel by acquiring a controlling stake in Gio.
I remember spending full nights discussing the meaning of revolution, of Marxism. The company was driven by its excellent engineers and designers. First, custom-made bike components to increase the performance and individuality of the motorcycle. Park the latest Ducati, Harley, Honda, or BMW ii on a street corner in any city or town in the world, and a crowd will gather.
Anything can be prototyped. I like the process of change, not success per se. Second, the company offered high-quality Ducati-branded riding gear racing suites, jackets, helmets, gloves etc.
Ina Ducati Super Sport prototype won a dramatic victory giovannii the Imola cc race. Specialized magazines, such as Motorcycle Consumer News, Rider, and Cycle World, catered to cycle buyers and educated them about the technical and stylistic characteristics of new products.
It showed us the power of the Internet.
Killing good ideas is a good idea In Harley-Davidson offered 23 models in four major families with U. Competitors Over the last century, the number of motorcycle manufacturers had decreased dramatically. University of Pennsylvania The Wharton School. In Ducati launched a radically new model, characterized by a futuristic design and good handling.
We sell something more: Ducati was one step from going bankrupt when, in Septembera majority stake in the company was acquired by the Texas Pacific Group, an American private equity firm. With approximatelyunits sold inthis was an extremely large segment in the largedisplacement motorcycle industry. Tuck School of Business at Dartmouth. The number of motorcycles produced per worker increased from 76 in to 87 in They then moved into the heavyweight segment.
Harley-Davidson dominated this segment, while Japanese companies such as Honda, Yamaha, Suzuki, and Kawasaki imitated the traditional Harley style. Japanese companies dominated this niche, while European firms such as Ducati, BMW, and Triumph also vied for market share. Apart from the usual chatrooms, email etcetera, we regularly conduct on-line polls, market surveys. Harley-Davidson competed in the touring and custom market segments, and with one model — the — in the Naked sub-segment of the sport market.
With the exception of a small number of longterm supply contracts for components, Ducati had only short-term contracts with its suppliers. Everyone needs time to innovate It was designed as a circular race track, with a gigantic helmet in the middle, and, in addition to detailed technical descriptions of each bike, it displayed the majority of the race track models that Ducati had produced since The key competitors were Honda, Yamaha and Suzuki. Here’s hoping that the new Ducati Hypermotard concept above makes it to market.
Student Stories Alumni Stories Tuck Sincethe total number of suppliers had decreased from to The Internet is first of all a great instrument to communicate to our virtual visitors our racing and Italian identity.