REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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But Minoli was not satisfied: Your comment could not be posted. The glovanni and its history represent the themes of technology, engineering, innovation, design, mobility, speed, rebellion, desire, freedom, love, sex, and death. The author wishes to acknowledge Professors Tarun Khanna and Jan Rivkin for comments on an earlier draft.

He received his B. The off-road segment typically included both motorcycles for purely off-road use, and motorcycles designed for both on-road and off-road use dual purpose bikes. After introducing 11 new models init introduced four new models in and made significant changes to key models in its Vulcan?

After he decided to read his entire algebra textbook over seven months, he advanced out of favetti math and transferred to the University of Georgia on a scholarship where he went on to graduate Cum Laude with a math and economics degree. Instructions for the group discussion. These arrangements ultimately increased the quality and reliability of Ducatis, which in were giovxnni for their mediocre reliability and high maintenance costs.


The Desmo system could still be found in on every motorcycle produced, representing the soul of all Ducatis: Have a point of view See and hear with the mind of a child 3: It was designed as a circular race track, with a gigantic helmet in the middle, and, in addition to detailed technical descriptions of each bike, it displayed the majority of the race track models that Ducati had produced since Sincethe company had started a series of initiatives to establish a direct link with the Clubs.

To comment, please enable JavaScript so you can sign into TypeKey. When the recession caused a bumpy ride inhowever, Josh lost his sponsorships and his job as a motorcycle mechanic. Sign in with TypePad Facebook Twitter and more Cognition, Hierarchy and Capabilities.

As a consequence, most of them had a highly flexible, streamlined production structure. Depending on the strategic importance of this area, they used independent, partly, or totally owned wholesale distributors e.

For Josh, who had a difficult childhood as the son of a single mother, motorcycles were a guiding light that kept him off the streets and out of trouble. Kawasaki Heavy Industries had gsvetti divisions, from industrial equipment, transportation, aerospace, and consumer products.

It sent the right signal to the company.

Customers A wide variety of individuals, with equally different tastes, bought and rode motorcycles Exhibit 4. With the exception of a small number of longterm supply contracts for components, Ducati had only short-term contracts with its suppliers.


Tuck School of Business | From Motorcycle Mechanic to MBA

To make such programs work, these firms solicited the commitment and participation of all employees. To order copies or request permission to reproduce materials, callwrite Harvard Business School Publishing, Boston, MAor go to http: Init achieved its fifteenth consecutive year of record revenue and net income, increasing the former by If it is true that we do a lot of e-commerce— apart from limited edition motorcycles, we sell parts and accessories.

Second, the company offered high-quality Ducati-branded riding gear racing suites, jackets, helmets, gloves etc. With more thanmonthly hits andemails received per year, the Internet was for the company a powerful interface with its customers. At Triumph, for instance, yellow sheets stood out on bulletin boards everywhere, exhorting workers to write down ideas and suggestions that would increase efficiency and quality.

Giivanni Media For Journalists.

From Motorcycle Mechanic to MBA

Japanese companies dominated this niche, while European firms such as Ducati, BMW, and Triumph also vied for market share. Comments are moderated, and will not appear until the author has approved them. Italian, vi fast, and, of course, red.